Instagram's aspect ratio for scheduling images, videos, reels, and stories

1. What are Instagram's allowed aspect ratio image ranges?

Aspect Ratio Range: Between 4:5 and 1.91:1 and Aspect Ratio Range as numerical values: Between 0.8 and 1.91

2. How are aspect ratios calculated?

You can calculate the aspect ratio by dividing the width of your image by the height of your image.

3. What sizes do my images need to be?

Your image does not need to be of any specific pixel size or range as long as the aspect ratio of the image is within the allowed range.

Various image dimensions to understand the allowed aspect ratio.

Image Specifications

• Format: JPEG
• File size: 8 MB maximum.
• Aspect ratio: Must be within a 4:5 to 1.91:1 range
• Minimum width: 320 (will be scaled up to the minimum if necessary)
• Maximum width: 1440 (will be scaled down to the maximum if necessary)
• Height: Varies, depending on width and aspect ratio
• Color Space: sRGB. Images using other color spaces will have their color spaces converted to sRGB.

Video Specifications

• Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file.
• Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).
• Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.
• Frame rate: 23-60 FPS.
• Picture size:

  • Maximum columns (horizontal pixels): 1920
  • Minimum aspect ratio [cols / rows]: 4 / 5
  • Maximum aspect ratio [cols / rows]: 16 / 9
• Video bitrate: VBR, 25Mbps maximum
• Audio bitrate: 128kbps
• Duration: 60 seconds maximum, 3 seconds minimum
• File size: 100MB maximum

Reel Specifications

The following are the specifications for Reels:

• Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file.
• Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).
• Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.
• Frame rate: 23-60 FPS.
• Picture size:

  • Maximum columns (horizontal pixels): 1920
  • Required aspect ratio is between 0.01:1 and 10:1 but we recommend 9:16 to avoid cropping or blank space.
• Video bitrate: VBR, 25Mbps maximum
• Audio bitrate: 128kbps
• Duration: 15 mins maximum, 3 seconds minimum
• File size: 1GB maximum

The following are the specifications for a Reels cover photo:

• Format: JPEG
• File size: 8MB maximum
• Color Space: sRGB. Images that use other color spaces will be converted to sRGB.
• Aspect ratio: We recommend 9:16 to avoid cropping or blank space. If the aspect ratio of the original image is not 9:16, we crop the image and use the middle most 9:16 rectangle as the cover photo for the reel. If you share a reel to your feed, we crop the image and use the middle most 1:1 square as the cover photo for your feed post.

Story Image Specifications

• Format: JPEG
• File size: 8 MB maximum.
• Aspect ratio: We recommended 9:16 to avoid cropping or blank space
• Color Space: sRGB. Images using other color spaces will have their color spaces converted to sRGB

Story Video Specifications

• Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file.
• Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).
• Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.
• Frame rate: 23-60 FPS.
• Picture size:

  • Maximum columns (horizontal pixels): 1920
  • Required aspect ratio is between 0.1:1 and 10:1 but we recommend 9:16 to avoid cropping or blank space
• Video bitrate: VBR, 25Mbps maximum
• Audio bitrate: 128kbps
• Duration: 60 seconds maximum, 3 seconds minimum
• File size: 100MB maximum